How to make a word cloud

A word cloud turns the words in a text into a picture where the most frequent words are the biggest. This guide shows how to get a clear, honest result from the free WordCloudSpark generator.

Step 1: choose and prepare your text

Good sources include a speech, a set of survey answers, product reviews, meeting notes or an essay you wrote. Paste the text into the box on the home page or upload a .txt file. Before you generate, spend two minutes tidying: delete headings and page numbers, remove speaker labels such as “Interviewer:”, and take out any text you do not want counted, such as a copied footer. Anything repeated often will end up large, whether or not it matters.

Step 2: decide how many words to show

The Max words slider controls how many of the most frequent words are drawn. Around 40 to 80 reads well on a slide; below 30 the cloud looks sparse, and above 100 the smaller words become hard to read. The default is 60.

Step 3: pick a look

Choose a rectangle or circle shape, one of four colour themes (Spark, Sunset, Ocean or Ink), and one of four fonts. If the cloud will appear on a projector or in print, prefer high contrast and keep every word horizontal; the “Mix in some vertical words” switch is off by default for that reason.

Step 4: generate, then edit

Press Generate. The tool lowercases the text, splits it into words, ignores anything shorter than two characters, optionally removes common English filler words, and counts what is left. Below the cloud you will see up to 40 chips showing each word and its count. If a word is crowding out the rest (your brand name, for example), click the × on its chip and the cloud regenerates without it. “Shuffle layout” rearranges the same words until you like the arrangement, and “Download PNG” saves the image to your device.

How to read the result

Treat the cloud as a first look, not a finding. Size reflects frequency only, so check the counts in the chips before you quote anything. Words with the same meaning are counted separately (“colour” and “color”, “teach” and “teaching”), which can split an idea across several smaller words. A word used once in a long document will not appear at all, and the filter for common words only knows English.

Troubleshooting

Using your word cloud well

Ideas by use case

Privacy

WordCloudSpark counts and draws the cloud in your browser. Your text and your downloaded image are not uploaded to a server.

Frequently asked questions

How many words should a word cloud have?

Between about 40 and 80 words usually reads well. The generator defaults to 60; raise or lower it with the Max words slider and press Generate again.

How much text do I need?

A few hundred words or more gives a more meaningful spread. With a single sentence almost every word appears once and the sizes carry no information.

Does a bigger word mean a more important word?

No. Size shows how often a word appears in your text, not how important, positive or accurate it is.

Why do plural and singular forms appear separately?

The tool counts each exact word form on its own, so cloud and clouds are two entries. Edit the text beforehand if you want them combined.

Can I use the PNG commercially?

The image is made from your own text and has no watermark. You are responsible for having the right to use the text you put in.

Make your word cloud now